Globalization with social media

Globalization with social media

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What is globalization?

The act or process of globalization which is the statues of being globalized. And the special which is the developing with each passing day unified global economy is free principal flows, distinguishing feature by free trader, and low-priced foreign country labor market of development.

The meaning of globalization is link different countries which have connect and cooperate to spread their mind and the space, the views of multicultural, make the economy, products and survives moving free in all over the world.

What is social media?

Social media is means the users’ relationship on internet, content production and terrace interchange. Social media become more and more important all over the world and the position of traditional media decline slowly. WeChat is more popular in China and the Facebook, Instagram and twitter are more popular in Western. 

Social media in China

Although pattern od social media is the same all over the world, social media market in China is quite difference with social media market in the West. There are no Facebook, no Instagram and no YouTube but in China they have lots of social media in China and the most popular which are WeChat, Weibo and YouKu. Social media are familiar between China and West but there also have some different forms in Chinese social media. For example, people use WeChat can not only chat or post photos on that but they also can book the tickets or pay all the bills on WeChat. Some foreign companies want to enter Chinese market and spread their products to China, it is hard to realize due to Chinese government and very dependence market of social media through the world.

Google in China has been used before 2006 and from that to now, there are increase close to 70 percentage of people who use internet, about 772 million population. And now Google want to enter Chinese market again but the big challenge is they do not have information about Chinese customers and hard to create the products for Chinese to use. Instead of Google, Baidu is one of the most biggest search engine in China and if Google want to join into China, Baidu will be the biggest competitor.

The population of people using social media is more dynamic than other countries and over 80 percentage of population have some different social media accounts and in 2010, mobile social media users are more than 100 million, predict increasing 30 percent each year. For instance, according to the survey, 66 percent of Chinese are rely on recommendations from parents or families of buying products but in American just about 38 percent.

So how can Chinese people not only accept other products but also keep their thought which still keep the same thing as now. Chinese government can use Google again and they may set up some rules about how to keep or control information from users and social media.

Social media with globalization

·      Social networks develop better and there is a kernel top 5 social networks but there are not the big change. Although there are no big change all over the world, in different countries and different social media of popular are quite difference. In 2018 about 4.021 billion of people use internet and they use global social media near 3.196 billion over 13 percent year on year. Western, Northern, South Europe and North American have the biggest internet penetration from 74 percent to 94 percent of internet users. In 2017，near 13 percent, the global increase in social media employ. Although WeChat can be used in all over the world, most users using WeChat are Chinese just quite a little population use WeChat except China. Compare WeChat, Facebook and Instagram are more popular in global but in China these social media networks are banned to be used. According to the statistics, the most famous and welcome social media is Facebook and it is near 2 million people using that, on this heels, YouTube can reach one and a half million. The third and fourth are the WhatsApp and Facebook messenger, after that is WeChat. Facebook is the fast-growing social networks and after that is WhatsApp, Instagram and WeChat.

Conclusion

With the increase of population and the development of global, people cannot only focus on traditional media and may pay more attention to social media, due to digital media and internet, citizens prefer to use social networks instead of traditional media. But though there are lots of social networks for people to choose, there are none of them for people to use all over the world.

Reference

Business Dictionary(2018).businessdictionary.com. Retrieved 2018, from: http://www.businessdictionary.com/definition/globalization.html

Chaffey,D.,(2018).smartinsights.com. Retrieved November,23th,2018,from https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

Chiu,C.,& Ip.C.,& Silverman,A.,(2012). Mckinesy.com. Retrieved April,2012,from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/understanding-social-media-in-china

Merriam-Webster(2018).merriam-webster.com. Retrieved November,15^th,2018, from: https://www.merriam-webster.com/dictionary/globalization

Simdnite,T.,(2018).wired.com. retrieved October,19^th,2018,from https://www.wired.com/story/google-wants-china-will-chinese-users-want-google/